01960Peabody, MA
Prospecting data for 01960: Peabody, MA
Zip 01960 in Peabody, Massachusetts has about 10,900 homeowners. About 3,990 have a connected mobile phone and 1,680 of those are clear of the National Do Not Call Registry.
Absentee owners 01960
Data as of 2026-09
- Absentee owners1,140
- Mailable address99%1,130
- Connected mobile8%under 100
- Email on file15%170
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 52,600 |
|---|---|
| Housing units | 22,300 |
| Owner occupied | 66% of occupied homes |
| Renter occupied | 34% of occupied homes |
| Median household income | $73,000 |
| Median age | 45.9 |
| Built before 1970 | 61% of homes |
| Built 2000 or later | 12% of homes |
| Median mortgage payment | $2,050 a month |
| Time zone | EST |
| Area code | 978 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 01960 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Peabody campaign.
Calling and texting reach about 36% with a connected mobile, but only 15% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 51%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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