01How to prospect
How to prospect, channel by channel
Step-by-step guides to direct mail, cold calling, texting, cold email, door knocking and multi-channel sequences, with real response-rate benchmarks.
- 01Cold calling, done legallyHow to run a cold calling program: DNC scrub every 31 days, calling hours, dialer seat and labor cost, a worked cost per appointment, and sourced answer rates.
- 02Cold email prospecting: setup, sequence, and reply ratesHow to run cold email prospecting: what CAN-SPAM requires, how to set up sending domains and authentication, a 4-touch sequence, and reply rates with sources.
- 03Direct mail prospecting, start to finishHow to run a direct mail prospecting campaign: picking the list, postcard vs letter, current USPS postage per piece, planning response rates, and a 5-touch sequence.
- 04Door knocking prospecting: build the list, plan the route, know the rulesHow to run door knocking prospecting: build the route from a property list, know the permit and cooling-off rules, budget mileage and time, and read realistic numbers.
- 05How to build a multi-channel prospecting sequenceBuild a 30-day multi-channel prospecting cadence: which channels need consent, two worked sequences, touch spacing, a cost per 1,000 records example, and tracking.
- 06Running ads to a prospecting list: match rates, cost, rulesHow to upload a prospecting list to Meta and Google as an ad audience: matching keys, eligibility, match rates, platform cost benchmarks, and the rules on data.
- 07Ringless voicemail prospecting: is it legal, and what does it cost?Ringless voicemail is a TCPA call under the FCC's 11/21/2022 ruling. Learn when it is legal, published cost per drop, vendor-reported callbacks, and a sequence.
- 08How to prospect by text message, and when you cannotHow to prospect by text without breaking the law: written consent, 10DLC brand and campaign registration, quiet hours, opt-outs, per-segment cost and reply rates.
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