08540Princeton, NJ
Prospecting data for 08540: Princeton, NJ
Zip 08540 in Princeton, New Jersey has about 10,800 homeowners. About 3,470 have a connected mobile phone and 1,210 of those are clear of the National Do Not Call Registry.
Absentee owners 08540
Data as of 2026-09
- Absentee ownersunder 100
- Mailable address100%under 100
- Connected mobile0%under 100
- Email on file0%under 100
- Mobile and DNC clear0%under 100
Rounded floors, not promises.
| Population | 48,700 |
|---|---|
| Housing units | 19,000 |
| Owner occupied | 67% of occupied homes |
| Renter occupied | 33% of occupied homes |
| Median household income | $144,000 |
| Median age | 40.8 |
| Built before 1970 | 37% of homes |
| Built 2000 or later | 23% of homes |
| Median mortgage payment | $3,740 a month |
| Time zone | EST |
| Area code | 609 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 94% of 08540 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Princeton campaign.
Calling and texting reach about 32% with a connected mobile, but only 11% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 47%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
MetroTrenton, NJ CountyMercer NJHomeownersNJAbsentee owners 08542Princeton08520Hightstown08525Hopewell08534Pennington08550Princeton Junction08560Titusville08609Trenton08610Trenton08611Trenton08618Trenton08619Trenton08620Trenton08628Trenton08629Trenton08638Trenton08648Lawrence Township08690Trenton08691Robbinsville
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