11691Far Rockaway, NY
Prospecting data for 11691: Far Rockaway, NY
Zip 11691 in Far Rockaway, New York has about 3,430 homeowners. About 1,030 have a connected mobile phone and 650 of those are clear of the National Do Not Call Registry.
Absentee owners 11691
Data as of 2026-09
- Absentee owners1,320
- Mailable address100%1,310
- Connected mobile6%under 100
- Email on file10%140
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 68,500 |
|---|---|
| Housing units | 22,000 |
| Owner occupied | 23% of occupied homes |
| Renter occupied | 77% of occupied homes |
| Median household income | $50,000 |
| Median age | 30.8 |
| Built before 1970 | 63% of homes |
| Built 2000 or later | 12% of homes |
| Median mortgage payment | $2,820 a month |
| Time zone | EST |
| Area code | 718 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 11691 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Far Rockaway campaign.
Calling and texting reach about 30% with a connected mobile, but only 19% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 43%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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