12180Troy, NY
Prospecting data for 12180: Troy, NY
Zip 12180 in Troy, New York has about 8,100 homeowners. About 2,310 have a connected mobile phone and 920 of those are clear of the National Do Not Call Registry.
Absentee owners 12180
Data as of 2026-09
- Absentee owners2,270
- Mailable address99%2,250
- Connected mobile5%110
- Email on file6%140
- Mobile and DNC clear2%under 100
Rounded floors, not promises.
| Population | 53,500 |
|---|---|
| Housing units | 24,300 |
| Owner occupied | 46% of occupied homes |
| Renter occupied | 54% of occupied homes |
| Median household income | $55,000 |
| Median age | 33.8 |
| Built before 1970 | 69% of homes |
| Built 2000 or later | 8% of homes |
| Median mortgage payment | $1,610 a month |
| Time zone | EST |
| Area code | 518 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 12180 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Troy campaign.
Calling and texting reach about 29% with a connected mobile, but only 11% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 50%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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