12972Peru, NY
Prospecting data for 12972: Peru, NY
Zip 12972 in Peru, New York has about 1,650 homeowners. About 430 have a connected mobile phone and 170 of those are clear of the National Do Not Call Registry.
Absentee owners 12972
Data as of 2026-09
- Absentee owners440
- Mailable address100%440
- Connected mobile8%under 100
- Email on file9%under 100
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 5,980 |
|---|---|
| Housing units | 2,560 |
| Owner occupied | 80% of occupied homes |
| Renter occupied | 20% of occupied homes |
| Median household income | $74,000 |
| Median age | 42.8 |
| Built before 1970 | 39% of homes |
| Built 2000 or later | 13% of homes |
| Median mortgage payment | $1,480 a month |
| Time zone | EST |
| Area code | 518 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 12972 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Peru campaign.
Calling and texting reach about 26% with a connected mobile, but only 10% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 53%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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