17104Harrisburg, PA
Prospecting data for 17104: Harrisburg, PA
Zip 17104 in Harrisburg, Pennsylvania has about 2,850 homeowners. About 760 have a connected mobile phone and 400 of those are clear of the National Do Not Call Registry.
Absentee owners 17104
Data as of 2026-09
- Absentee owners1,730
- Mailable address99%1,710
- Connected mobile6%under 100
- Email on file8%140
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 20,200 |
|---|---|
| Housing units | 9,360 |
| Owner occupied | 39% of occupied homes |
| Renter occupied | 61% of occupied homes |
| Median household income | $38,000 |
| Median age | 29.1 |
| Built before 1970 | 83% of homes |
| Built 2000 or later | 2% of homes |
| Median mortgage payment | $980 a month |
| Time zone | EST |
| Area code | 717 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 17104 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Harrisburg campaign.
Calling and texting reach about 27% with a connected mobile, but only 14% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 41%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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MetroHarrisburg, PA CountyDauphin PAHomeownersPAAbsentee owners 17102Harrisburg17103Harrisburg17109Harrisburg17110Harrisburg17111Harrisburg17112Harrisburg17113Harrisburg17018Dauphin17023Elizabethville17028Grantville17032Halifax17033Hershey17034Highspire17036Hummelstown17048Lykens17057Middletown17061Millersburg17098Williamstown
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