18104Allentown, PA
Prospecting data for 18104: Allentown, PA
Zip 18104 in Allentown, Pennsylvania has about 11,000 homeowners. About 4,200 have a connected mobile phone and 1,640 of those are clear of the National Do Not Call Registry.
Absentee owners 18104
Data as of 2026-09
- Absentee owners3,330
- Mailable address99%3,300
- Connected mobile7%230
- Email on file8%280
- Mobile and DNC clear3%120
Rounded floors, not promises.
| Population | 44,900 |
|---|---|
| Housing units | 17,200 |
| Owner occupied | 70% of occupied homes |
| Renter occupied | 30% of occupied homes |
| Median household income | $74,000 |
| Median age | 39.3 |
| Built before 1970 | 52% of homes |
| Built 2000 or later | 15% of homes |
| Median mortgage payment | $1,700 a month |
| Time zone | EST |
| Area code | 610 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 97% of 18104 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Allentown campaign.
Calling and texting reach about 38% with a connected mobile, but only 15% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 55%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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MetroAllentown, PA CountyLehigh PAHomeownersPAAbsentee owners 18101Allentown18102Allentown18103Allentown18106Allentown18109Allentown18011Alburtis18018Bethlehem18031Breinigsville18032Catasauqua18034Center Valley18036Coopersburg18037Coplay18049Emmaus18051Fogelsville18052Whitehall18053Germansville18059Laurys Station18062Macungie18066New Tripoli18069Orefield18078Schnecksville18080Slatington18087Trexlertown18092Zionsville
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