18504Scranton, PA
Prospecting data for 18504: Scranton, PA
Zip 18504 in Scranton, Pennsylvania has about 5,060 homeowners. About 1,380 have a connected mobile phone and 660 of those are clear of the National Do Not Call Registry.
Absentee owners 18504
Data as of 2026-09
- Absentee owners1,110
- Mailable address100%1,110
- Connected mobile6%under 100
- Email on file8%under 100
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 20,500 |
|---|---|
| Housing units | 10,500 |
| Owner occupied | 55% of occupied homes |
| Renter occupied | 45% of occupied homes |
| Median household income | $46,000 |
| Median age | 40.2 |
| Built before 1970 | 83% of homes |
| Built 2000 or later | 4% of homes |
| Median mortgage payment | $1,190 a month |
| Time zone | EST |
| Area code | 570 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 18504 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Scranton campaign.
Calling and texting reach about 27% with a connected mobile, but only 13% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 45%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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