20191Reston, VA
Prospecting data for 20191: Reston, VA
Zip 20191 in Reston, Virginia has about 6,770 homeowners. About 1,920 have a connected mobile phone and 640 of those are clear of the National Do Not Call Registry.
Absentee owners 20191
Data as of 2026-09
- Absentee owners1,880
- Mailable address97%1,830
- Connected mobile7%140
- Email on file7%140
- Mobile and DNC clear2%under 100
Rounded floors, not promises.
| Population | 30,200 |
|---|---|
| Housing units | 11,900 |
| Owner occupied | 70% of occupied homes |
| Renter occupied | 30% of occupied homes |
| Median household income | $120,000 |
| Median age | 39.8 |
| Built before 1970 | 10% of homes |
| Built 2000 or later | 2% of homes |
| Median mortgage payment | $2,500 a month |
| Time zone | EST |
| Area code | 703 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 94% of 20191 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Reston campaign.
Calling and texting reach about 28% with a connected mobile, but only 10% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 40%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
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