22974Troy, VA
Prospecting data for 22974: Troy, VA
Zip 22974 in Troy, Virginia has about 1,360 homeowners. About 410 have a connected mobile phone and 160 of those are clear of the National Do Not Call Registry.
Absentee owners 22974
Data as of 2026-09
- Absentee owners270
- Mailable address99%270
- Connected mobile11%under 100
- Email on file15%under 100
- Mobile and DNC clear7%under 100
Rounded floors, not promises.
| Population | 5,120 |
|---|---|
| Housing units | 1,620 |
| Owner occupied | 87% of occupied homes |
| Renter occupied | 13% of occupied homes |
| Median household income | $88,000 |
| Median age | 41.9 |
| Built before 1970 | 15% of homes |
| Built 2000 or later | 41% of homes |
| Median mortgage payment | $1,630 a month |
| Time zone | EST |
| Area code | 434 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 22974 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Troy campaign.
Calling and texting reach about 30% with a connected mobile, but only 12% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 48%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
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