23188Williamsburg, VA
Prospecting data for 23188: Williamsburg, VA
Zip 23188 in Williamsburg, Virginia has about 12,500 homeowners. About 3,860 have a connected mobile phone and 1,380 of those are clear of the National Do Not Call Registry.
Absentee owners 23188
Data as of 2026-09
- Absentee owners1,540
- Mailable address97%1,500
- Connected mobile10%160
- Email on file15%240
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 44,500 |
|---|---|
| Housing units | 20,100 |
| Owner occupied | 73% of occupied homes |
| Renter occupied | 27% of occupied homes |
| Median household income | $86,000 |
| Median age | 45.8 |
| Built before 1970 | 7% of homes |
| Built 2000 or later | 46% of homes |
| Median mortgage payment | $1,780 a month |
| Time zone | EST |
| Area code | 757 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 97% of 23188 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Williamsburg campaign.
Calling and texting reach about 31% with a connected mobile, but only 11% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 51%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
MetroVirginia Beach, VA CountyJames City VAHomeownersVAAbsentee owners 23185Williamsburg23168Toano
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