23704Portsmouth, VA
Prospecting data for 23704: Portsmouth, VA
Zip 23704 in Portsmouth, Virginia has about 3,480 homeowners. About 880 have a connected mobile phone and 500 of those are clear of the National Do Not Call Registry.
Absentee owners 23704
Data as of 2026-09
- Absentee owners1,460
- Mailable address99%1,450
- Connected mobile8%120
- Email on file10%140
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 17,600 |
|---|---|
| Housing units | 8,810 |
| Owner occupied | 37% of occupied homes |
| Renter occupied | 63% of occupied homes |
| Median household income | $38,000 |
| Median age | 37.2 |
| Built before 1970 | 61% of homes |
| Built 2000 or later | 14% of homes |
| Median mortgage payment | $1,280 a month |
| Time zone | EST |
| Area code | 757 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 23704 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Portsmouth campaign.
Calling and texting reach about 25% with a connected mobile, but only 14% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 32%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
MetroVirginia Beach, VA CountyPortsmouth City VAHomeownersVAAbsentee owners 23701Portsmouth23702Portsmouth23703Portsmouth23707Portsmouth
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