24012Roanoke, VA
Prospecting data for 24012: Roanoke, VA
Zip 24012 in Roanoke, Virginia has about 7,060 homeowners. About 1,410 have a connected mobile phone and 550 of those are clear of the National Do Not Call Registry.
Absentee owners 24012
Data as of 2026-09
- Absentee owners1,470
- Mailable address98%1,440
- Connected mobile7%110
- Email on file10%150
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 30,200 |
|---|---|
| Housing units | 12,800 |
| Owner occupied | 57% of occupied homes |
| Renter occupied | 43% of occupied homes |
| Median household income | $46,000 |
| Median age | 38.9 |
| Built before 1970 | 59% of homes |
| Built 2000 or later | 8% of homes |
| Median mortgage payment | $1,110 a month |
| Time zone | EST |
| Area code | 540 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 24012 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Roanoke campaign.
Calling and texting reach about 20% with a connected mobile, but only 8% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 43%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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