25404Martinsburg, WV

Prospecting data for 25404: Martinsburg, WV

Zip 25404 in Martinsburg, West Virginia has about 6,160 homeowners. About 1,680 have a connected mobile phone and 780 of those are clear of the National Do Not Call Registry.

Data as of 2026-09Berkeley County

Absentee owners 25404

Data as of 2026-09

  • Absentee owners1,180
  • Mailable address99%1,180
  • Connected mobile9%110
  • Email on file10%120
  • Mobile and DNC clear4%under 100

Rounded floors, not promises.

Who lives here
Population21,700
Housing units9,380
Owner occupied71% of occupied homes
Renter occupied29% of occupied homes
Median household income$58,000
Median age38.2
Built before 197018% of homes
Built 2000 or later43% of homes
Median mortgage payment$1,260 a month
Time zoneEST
Area code304

Census figures are rounded ACS 5-year estimates for the zip code tabulation area.

What this means for each channel

Direct mail reaches almost everyone: 99% of 25404 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Martinsburg campaign.

Calling and texting reach about 27% with a connected mobile, but only 13% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.

Email reaches about 45%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.

→Nearby

MetroHagerstown, MD CountyBerkeley WVHomeownersWVAbsentee owners 25401Martinsburg25403Martinsburg25405Martinsburg25413Bunker Hill25419Falling Waters25420Gerrardstown25427Hedgesville25428Inwood

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