29204Columbia, SC
Prospecting data for 29204: Columbia, SC
Zip 29204 in Columbia, South Carolina has about 3,870 homeowners. About 1,020 have a connected mobile phone and 470 of those are clear of the National Do Not Call Registry.
Absentee owners 29204
Data as of 2026-09
- Absentee owners1,230
- Mailable address0%under 100
- Connected mobile9%100
- Email on file13%160
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 18,500 |
|---|---|
| Housing units | 8,380 |
| Owner occupied | 55% of occupied homes |
| Renter occupied | 45% of occupied homes |
| Median household income | $43,000 |
| Median age | 36.8 |
| Built before 1970 | 66% of homes |
| Built 2000 or later | 8% of homes |
| Median mortgage payment | $1,170 a month |
| Time zone | EST |
| Area code | 803 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 0% of 29204 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Columbia campaign.
Calling and texting reach about 26% with a connected mobile, but only 12% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 45%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
MetroColumbia, SC CountyRichland SCHomeownersSCAbsentee owners 29201Columbia29203Columbia29205Columbia29206Columbia29209Columbia29210Columbia29212Columbia29223Columbia29229Columbia29016Blythewood29044Eastover29052Gadsden29061Hopkins29063Irmo
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