32401Panama City, FL
Prospecting data for 32401: Panama City, FL
Zip 32401 in Panama City, Florida has about 4,720 homeowners. About 1,170 have a connected mobile phone and 510 of those are clear of the National Do Not Call Registry.
Absentee owners 32401
Data as of 2026-09
- Absentee owners2,200
- Mailable address99%2,180
- Connected mobile8%180
- Email on file9%200
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 22,000 |
|---|---|
| Housing units | 11,100 |
| Owner occupied | 50% of occupied homes |
| Renter occupied | 50% of occupied homes |
| Median household income | $39,000 |
| Median age | 40.0 |
| Built before 1970 | 58% of homes |
| Built 2000 or later | 9% of homes |
| Median mortgage payment | $1,230 a month |
| Time zone | CST |
| Area code | 850 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 32401 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Panama City campaign.
Calling and texting reach about 25% with a connected mobile, but only 11% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 45%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
MetroPanama City, FL CountyBay FLHomeownersFLAbsentee owners 32404Panama City32405Panama City32408Panama City32409Panama City32407Panama City Beach32413Panama City Beach32438Fountain32444Lynn Haven32466Youngstown
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