32680Old Town, FL
Prospecting data for 32680: Old Town, FL
Zip 32680 in Old Town, Florida has about 2,770 homeowners. About 390 have a connected mobile phone and 170 of those are clear of the National Do Not Call Registry.
Absentee owners 32680
Data as of 2026-09
- Absentee owners1,380
- Mailable address100%1,380
- Connected mobile3%under 100
- Email on file6%under 100
- Mobile and DNC clear1%under 100
Rounded floors, not promises.
| Population | 10,100 |
|---|---|
| Housing units | 5,830 |
| Owner occupied | 79% of occupied homes |
| Renter occupied | 21% of occupied homes |
| Median household income | $38,000 |
| Median age | 51.3 |
| Built before 1970 | 13% of homes |
| Built 2000 or later | 25% of homes |
| Median mortgage payment | $930 a month |
| Time zone | EST |
| Area code | 352 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 32680 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Old Town campaign.
Calling and texting reach about 14% with a connected mobile, but only 6% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 33%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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CountyDixie FLHomeownersFLAbsentee owners 32628Cross City
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