32696Williston, FL
Prospecting data for 32696: Williston, FL
Zip 32696 in Williston, Florida has about 3,680 homeowners. About 780 have a connected mobile phone and 340 of those are clear of the National Do Not Call Registry.
Absentee owners 32696
Data as of 2026-09
- Absentee owners1,020
- Mailable address100%1,010
- Connected mobile3%under 100
- Email on file7%under 100
- Mobile and DNC clear1%under 100
Rounded floors, not promises.
| Population | 12,400 |
|---|---|
| Housing units | 5,400 |
| Owner occupied | 77% of occupied homes |
| Renter occupied | 23% of occupied homes |
| Median household income | $45,000 |
| Median age | 44.4 |
| Built before 1970 | 17% of homes |
| Built 2000 or later | 29% of homes |
| Median mortgage payment | $1,040 a month |
| Time zone | EST |
| Area code | 352 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 32696 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Williston campaign.
Calling and texting reach about 21% with a connected mobile, but only 9% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 40%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
MetroGainesville, FL CountyLevy FLHomeownersFLAbsentee owners 32621Bronson32625Cedar Key32626Chiefland32668Morriston34449Inglis34498Yankeetown
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