37138Old Hickory, TN
Prospecting data for 37138: Old Hickory, TN
Zip 37138 in Old Hickory, Tennessee has about 7,370 homeowners. About 2,510 have a connected mobile phone and 910 of those are clear of the National Do Not Call Registry.
Absentee owners 37138
Data as of 2026-09
- Absentee owners1,320
- Mailable address99%1,310
- Connected mobile10%140
- Email on file11%150
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 23,800 |
|---|---|
| Housing units | 9,800 |
| Owner occupied | 77% of occupied homes |
| Renter occupied | 23% of occupied homes |
| Median household income | $73,000 |
| Median age | 41.4 |
| Built before 1970 | 33% of homes |
| Built 2000 or later | 14% of homes |
| Median mortgage payment | $1,340 a month |
| Time zone | CST |
| Area code | 615 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 37138 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Old Hickory campaign.
Calling and texting reach about 34% with a connected mobile, but only 12% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 47%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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