38401Columbia, TN
Prospecting data for 38401: Columbia, TN
Zip 38401 in Columbia, Tennessee has about 32,300 homeowners. About 7,060 have a connected mobile phone and 2,780 of those are clear of the National Do Not Call Registry.
Absentee owners 38401
Data as of 2026-09
- Absentee owners7,720
- Mailable address99%7,660
- Connected mobile8%580
- Email on file8%660
- Mobile and DNC clear3%240
Rounded floors, not promises.
| Population | 61,800 |
|---|---|
| Housing units | 25,500 |
| Owner occupied | 67% of occupied homes |
| Renter occupied | 33% of occupied homes |
| Median household income | $56,000 |
| Median age | 38.9 |
| Built before 1970 | 32% of homes |
| Built 2000 or later | 18% of homes |
| Median mortgage payment | $1,230 a month |
| Time zone | CST |
| Area code | 931 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 38401 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Columbia campaign.
Calling and texting reach about 22% with a connected mobile, but only 9% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 27%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
MetroNashville, TN CountyMaury TNHomeownersTNAbsentee owners 37174Spring Hill38451Culleoka38461Hampshire38474Mount Pleasant38482Santa Fe38487Williamsport
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