38618Coldwater, MS
Prospecting data for 38618: Coldwater, MS
Zip 38618 in Coldwater, Mississippi has about 3,140 homeowners. About 1,040 have a connected mobile phone and 500 of those are clear of the National Do Not Call Registry.
Absentee owners 38618
Data as of 2026-09
- Absentee owners960
- Mailable address100%960
- Connected mobile13%120
- Email on file18%170
- Mobile and DNC clear6%under 100
Rounded floors, not promises.
| Population | 12,300 |
|---|---|
| Housing units | 5,200 |
| Owner occupied | 77% of occupied homes |
| Renter occupied | 23% of occupied homes |
| Median household income | $42,000 |
| Median age | 44.9 |
| Built before 1970 | 23% of homes |
| Built 2000 or later | 20% of homes |
| Median mortgage payment | $1,100 a month |
| Time zone | CST |
| Area code | 662 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 38618 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Coldwater campaign.
Calling and texting reach about 33% with a connected mobile, but only 16% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 48%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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MetroMemphis, TN CountyTate MSHomeownersMSAbsentee owners 38665Sarah38668Senatobia
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