38642Lamar, MS

Prospecting data for 38642: Lamar, MS

Zip 38642 in Lamar, Mississippi has about 710 homeowners. About 190 have a connected mobile phone and under 100 of those are clear of the National Do Not Call Registry.

Data as of 2026-09Benton County

Absentee owners 38642

Data as of 2026-09

  • Absentee owners450
  • Mailable address100%440
  • Connected mobile10%under 100
  • Email on file7%under 100
  • Mobile and DNC clear4%under 100

Rounded floors, not promises.

Who lives here
Population2,290
Housing units1,160
Owner occupied83% of occupied homes
Renter occupied17% of occupied homes
Median household income$34,000
Median age38.9
Built before 197016% of homes
Built 2000 or later28% of homes
Median mortgage payment$870 a month
Time zoneCST
Area code662

Census figures are rounded ACS 5-year estimates for the zip code tabulation area.

What this means for each channel

Direct mail reaches almost everyone: 99% of 38642 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Lamar campaign.

Calling and texting reach about 26% with a connected mobile, but only 14% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.

Email reaches about 36%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.

→Nearby

CountyBenton MSHomeownersMSAbsentee owners 38603Ashland38633Hickory Flat38647Michigan City

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