38652New Albany, MS
Prospecting data for 38652: New Albany, MS
Zip 38652 in New Albany, Mississippi has about 4,470 homeowners. About 1,070 have a connected mobile phone and 480 of those are clear of the National Do Not Call Registry.
Absentee owners 38652
Data as of 2026-09
- Absentee owners1,260
- Mailable address100%1,260
- Connected mobile5%under 100
- Email on file8%under 100
- Mobile and DNC clear2%under 100
Rounded floors, not promises.
| Population | 16,800 |
|---|---|
| Housing units | 7,290 |
| Owner occupied | 71% of occupied homes |
| Renter occupied | 29% of occupied homes |
| Median household income | $49,000 |
| Median age | 39.3 |
| Built before 1970 | 31% of homes |
| Built 2000 or later | 19% of homes |
| Median mortgage payment | $990 a month |
| Time zone | CST |
| Area code | 662 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 100% of 38652 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any New Albany campaign.
Calling and texting reach about 24% with a connected mobile, but only 11% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 42%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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