47978Rensselaer, IN
Prospecting data for 47978: Rensselaer, IN
Zip 47978 in Rensselaer, Indiana has about 2,960 homeowners. About 900 have a connected mobile phone and 350 of those are clear of the National Do Not Call Registry.
Absentee owners 47978
Data as of 2026-09
- Absentee owners680
- Mailable address99%670
- Connected mobile11%under 100
- Email on file16%110
- Mobile and DNC clear5%under 100
Rounded floors, not promises.
| Population | 11,500 |
|---|---|
| Housing units | 4,660 |
| Owner occupied | 72% of occupied homes |
| Renter occupied | 28% of occupied homes |
| Median household income | $61,000 |
| Median age | 39.2 |
| Built before 1970 | 48% of homes |
| Built 2000 or later | 12% of homes |
| Median mortgage payment | $1,040 a month |
| Time zone | CST |
| Area code | 219 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 47978 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Rensselaer campaign.
Calling and texting reach about 30% with a connected mobile, but only 12% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 50%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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