48054East China, MI
Prospecting data for 48054: East China, MI
Zip 48054 in East China, Michigan has about 2,290 homeowners. About 760 have a connected mobile phone and 250 of those are clear of the National Do Not Call Registry.
Absentee owners 48054
Data as of 2026-09
- Absentee owners150
- Mailable address100%150
- Connected mobile7%under 100
- Email on file4%under 100
- Mobile and DNC clear2%under 100
Rounded floors, not promises.
| Population | 7,170 |
|---|---|
| Housing units | 3,320 |
| Owner occupied | 87% of occupied homes |
| Renter occupied | 13% of occupied homes |
| Median household income | $64,000 |
| Median age | 50.4 |
| Built before 1970 | 38% of homes |
| Built 2000 or later | 17% of homes |
| Median mortgage payment | $1,480 a month |
| Time zone | EST |
| Area code | 810 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 48054 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any East China campaign.
Calling and texting reach about 33% with a connected mobile, but only 11% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 47%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
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