48098Troy, MI
Prospecting data for 48098: Troy, MI
Zip 48098 in Troy, Michigan has about 6,070 homeowners. About 2,430 have a connected mobile phone and 840 of those are clear of the National Do Not Call Registry.
Absentee owners 48098
Data as of 2026-09
- Absentee owners340
- Mailable address96%330
- Connected mobile10%under 100
- Email on file4%under 100
- Mobile and DNC clear6%under 100
Rounded floors, not promises.
| Population | 19,200 |
|---|---|
| Housing units | 7,500 |
| Owner occupied | 92% of occupied homes |
| Renter occupied | 8% of occupied homes |
| Median household income | $136,000 |
| Median age | 47.2 |
| Built before 1970 | 18% of homes |
| Built 2000 or later | 5% of homes |
| Median mortgage payment | $2,360 a month |
| Time zone | EST |
| Area code | 248 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 96% of 48098 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Troy campaign.
Calling and texting reach about 40% with a connected mobile, but only 14% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 52%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
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