48140Ida, MI
Prospecting data for 48140: Ida, MI
Zip 48140 in Ida, Michigan has about 920 homeowners. About 390 have a connected mobile phone and 160 of those are clear of the National Do Not Call Registry.
Absentee owners 48140
Data as of 2026-09
- Absentee ownersunder 100
- Mailable address100%under 100
- Connected mobile15%under 100
- Email on file9%under 100
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 3,250 |
|---|---|
| Housing units | 1,330 |
| Owner occupied | 94% of occupied homes |
| Renter occupied | 6% of occupied homes |
| Median household income | $80,000 |
| Median age | 43.2 |
| Built before 1970 | 50% of homes |
| Built 2000 or later | 9% of homes |
| Median mortgage payment | $1,390 a month |
| Time zone | EST |
| Area code | 734 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 48140 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Ida campaign.
Calling and texting reach about 43% with a connected mobile, but only 17% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 52%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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