48198Ypsilanti, MI
Prospecting data for 48198: Ypsilanti, MI
Zip 48198 in Ypsilanti, Michigan has about 9,940 homeowners. About 2,790 have a connected mobile phone and 1,280 of those are clear of the National Do Not Call Registry.
Absentee owners 48198
Data as of 2026-09
- Absentee owners1,160
- Mailable address99%1,150
- Connected mobile7%under 100
- Email on file4%under 100
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 38,500 |
|---|---|
| Housing units | 17,500 |
| Owner occupied | 57% of occupied homes |
| Renter occupied | 43% of occupied homes |
| Median household income | $47,000 |
| Median age | 34.5 |
| Built before 1970 | 53% of homes |
| Built 2000 or later | 11% of homes |
| Median mortgage payment | $1,220 a month |
| Time zone | EST |
| Area code | 734 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 48198 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Ypsilanti campaign.
Calling and texting reach about 28% with a connected mobile, but only 13% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 37%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
MetroAnn Arbor, MI CountyWashtenaw MIHomeownersMIAbsentee owners 48197Ypsilanti48103Ann Arbor48104Ann Arbor48105Ann Arbor48108Ann Arbor48118Chelsea48130Dexter48158Manchester48160Milan48176Saline48189Whitmore Lake48191Willis
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