48238Detroit, MI
Prospecting data for 48238: Detroit, MI
Zip 48238 in Detroit, Michigan has about 5,680 homeowners. About 1,320 have a connected mobile phone and 890 of those are clear of the National Do Not Call Registry.
Absentee owners 48238
Data as of 2026-09
- Absentee owners2,180
- Mailable address100%2,170
- Connected mobile7%150
- Email on file4%under 100
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 25,000 |
|---|---|
| Housing units | 17,000 |
| Owner occupied | 50% of occupied homes |
| Renter occupied | 50% of occupied homes |
| Median household income | $26,000 |
| Median age | 37.8 |
| Built before 1970 | 93% of homes |
| Built 2000 or later | 3% of homes |
| Median mortgage payment | $1,030 a month |
| Time zone | EST |
| Area code | 313 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 100% of 48238 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Detroit campaign.
Calling and texting reach about 23% with a connected mobile, but only 16% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 34%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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