48416Brown City, MI
Prospecting data for 48416: Brown City, MI
Zip 48416 in Brown City, Michigan has about 1,230 homeowners. About 340 have a connected mobile phone and 140 of those are clear of the National Do Not Call Registry.
Absentee owners 48416
Data as of 2026-09
- Absentee owners170
- Mailable address29%under 100
- Connected mobile5%under 100
- Email on file6%under 100
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 5,180 |
|---|---|
| Housing units | 2,070 |
| Owner occupied | 81% of occupied homes |
| Renter occupied | 19% of occupied homes |
| Median household income | $53,000 |
| Median age | 37.3 |
| Built before 1970 | 42% of homes |
| Built 2000 or later | 18% of homes |
| Median mortgage payment | $1,140 a month |
| Time zone | EST |
| Area code | 810 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 42% of 48416 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Brown City campaign.
Calling and texting reach about 27% with a connected mobile, but only 12% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 45%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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