48629Houghton Lake, MI
Prospecting data for 48629: Houghton Lake, MI
Zip 48629 in Houghton Lake, Michigan has about 3,140 homeowners. About 670 have a connected mobile phone and 240 of those are clear of the National Do Not Call Registry.
Absentee owners 48629
Data as of 2026-09
- Absentee owners3,010
- Mailable address100%3,000
- Connected mobile11%330
- Email on file3%under 100
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 7,550 |
|---|---|
| Housing units | 7,390 |
| Owner occupied | 78% of occupied homes |
| Renter occupied | 22% of occupied homes |
| Median household income | $43,000 |
| Median age | 56.1 |
| Built before 1970 | 37% of homes |
| Built 2000 or later | 12% of homes |
| Median mortgage payment | $960 a month |
| Time zone | EST |
| Area code | 989 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 48629 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Houghton Lake campaign.
Calling and texting reach about 21% with a connected mobile, but only 8% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 35%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
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