48632Lake, MI
Prospecting data for 48632: Lake, MI
Zip 48632 in Lake, Michigan has about 2,400 homeowners. About 380 have a connected mobile phone and 170 of those are clear of the National Do Not Call Registry.
Absentee owners 48632
Data as of 2026-09
- Absentee owners2,480
- Mailable address100%2,470
- Connected mobile11%270
- Email on file2%under 100
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 5,310 |
|---|---|
| Housing units | 4,740 |
| Owner occupied | 89% of occupied homes |
| Renter occupied | 11% of occupied homes |
| Median household income | $36,000 |
| Median age | 50.0 |
| Built before 1970 | 28% of homes |
| Built 2000 or later | 17% of homes |
| Median mortgage payment | $940 a month |
| Time zone | EST |
| Area code | 989 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 48632 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Lake campaign.
Calling and texting reach about 16% with a connected mobile, but only 7% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 27%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
CountyClare MIHomeownersMIAbsentee owners 48617Clare48622Farwell48625Harrison
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