48640Midland, MI
Prospecting data for 48640: Midland, MI
Zip 48640 in Midland, Michigan has about 8,390 homeowners. About 2,150 have a connected mobile phone and 790 of those are clear of the National Do Not Call Registry.
Absentee owners 48640
Data as of 2026-09
- Absentee owners790
- Mailable address99%780
- Connected mobile7%under 100
- Email on file4%under 100
- Mobile and DNC clear2%under 100
Rounded floors, not promises.
| Population | 32,200 |
|---|---|
| Housing units | 14,100 |
| Owner occupied | 73% of occupied homes |
| Renter occupied | 27% of occupied homes |
| Median household income | $63,000 |
| Median age | 40.3 |
| Built before 1970 | 44% of homes |
| Built 2000 or later | 10% of homes |
| Median mortgage payment | $1,240 a month |
| Time zone | EST |
| Area code | 989 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 48640 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Midland campaign.
Calling and texting reach about 26% with a connected mobile, but only 9% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 47%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
MetroMidland, MI CountyMidland MIHomeownersMIAbsentee owners 48642Midland48618Coleman48628Hope48657Sanford
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