48658Standish, MI
Prospecting data for 48658: Standish, MI
Zip 48658 in Standish, Michigan has about 1,590 homeowners. About 360 have a connected mobile phone and 130 of those are clear of the National Do Not Call Registry.
Absentee owners 48658
Data as of 2026-09
- Absentee owners500
- Mailable address100%500
- Connected mobile7%under 100
- Email on file4%under 100
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 4,920 |
|---|---|
| Housing units | 2,440 |
| Owner occupied | 75% of occupied homes |
| Renter occupied | 25% of occupied homes |
| Median household income | $41,000 |
| Median age | 45.0 |
| Built before 1970 | 43% of homes |
| Built 2000 or later | 10% of homes |
| Median mortgage payment | $970 a month |
| Time zone | EST |
| Area code | 989 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 48658 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Standish campaign.
Calling and texting reach about 22% with a connected mobile, but only 8% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 42%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
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