48846Ionia, MI
Prospecting data for 48846: Ionia, MI
Zip 48846 in Ionia, Michigan has about 4,300 homeowners. About 1,210 have a connected mobile phone and 410 of those are clear of the National Do Not Call Registry.
Absentee owners 48846
Data as of 2026-09
- Absentee owners510
- Mailable address100%510
- Connected mobile8%under 100
- Email on file7%under 100
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 20,500 |
|---|---|
| Housing units | 7,180 |
| Owner occupied | 70% of occupied homes |
| Renter occupied | 30% of occupied homes |
| Median household income | $53,000 |
| Median age | 38.6 |
| Built before 1970 | 52% of homes |
| Built 2000 or later | 11% of homes |
| Median mortgage payment | $1,060 a month |
| Time zone | EST |
| Area code | 616 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 48846 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Ionia campaign.
Calling and texting reach about 28% with a connected mobile, but only 9% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 45%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
MetroGrand Rapids, MI CountyIonia MIHomeownersMIAbsentee owners 48809Belding48815Clarksville48845Hubbardston48849Lake Odessa48851Lyons48860Muir48865Orleans48873Pewamo48875Portland48881Saranac
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