49337Newaygo, MI
Prospecting data for 49337: Newaygo, MI
Zip 49337 in Newaygo, Michigan has about 4,240 homeowners. About 930 have a connected mobile phone and 380 of those are clear of the National Do Not Call Registry.
Absentee owners 49337
Data as of 2026-09
- Absentee owners1,490
- Mailable address3%under 100
- Connected mobile7%110
- Email on file6%under 100
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 12,000 |
|---|---|
| Housing units | 6,850 |
| Owner occupied | 85% of occupied homes |
| Renter occupied | 15% of occupied homes |
| Median household income | $46,000 |
| Median age | 47.2 |
| Built before 1970 | 32% of homes |
| Built 2000 or later | 16% of homes |
| Median mortgage payment | $1,100 a month |
| Time zone | EST |
| Area code | 231 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 3% of 49337 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Newaygo campaign.
Calling and texting reach about 22% with a connected mobile, but only 9% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 44%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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