49431Ludington, MI
Prospecting data for 49431: Ludington, MI
Zip 49431 in Ludington, Michigan has about 5,250 homeowners. About 1,110 have a connected mobile phone and 470 of those are clear of the National Do Not Call Registry.
Absentee owners 49431
Data as of 2026-09
- Absentee owners1,390
- Mailable address100%1,390
- Connected mobile9%120
- Email on file5%under 100
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 17,300 |
|---|---|
| Housing units | 9,940 |
| Owner occupied | 72% of occupied homes |
| Renter occupied | 28% of occupied homes |
| Median household income | $53,000 |
| Median age | 46.8 |
| Built before 1970 | 46% of homes |
| Built 2000 or later | 16% of homes |
| Median mortgage payment | $1,110 a month |
| Time zone | EST |
| Area code | 231 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 49431 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Ludington campaign.
Calling and texting reach about 21% with a connected mobile, but only 9% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 35%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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