49676Rapid City, MI

Prospecting data for 49676: Rapid City, MI

Zip 49676 in Rapid City, Michigan has about 1,400 homeowners. About 310 have a connected mobile phone and 120 of those are clear of the National Do Not Call Registry.

Data as of 2026-09Kalkaska County

Absentee owners 49676

Data as of 2026-09

  • Absentee owners760
  • Mailable address56%430
  • Connected mobile8%under 100
  • Email on file5%under 100
  • Mobile and DNC clear3%under 100

Rounded floors, not promises.

Who lives here
Population3,690
Housing units2,540
Owner occupied87% of occupied homes
Renter occupied13% of occupied homes
Median household income$56,000
Median age47.6
Built before 197030% of homes
Built 2000 or later16% of homes
Median mortgage payment$1,290 a month
Time zoneEST
Area code231

Census figures are rounded ACS 5-year estimates for the zip code tabulation area.

What this means for each channel

Direct mail reaches almost everyone: 63% of 49676 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Rapid City campaign.

Calling and texting reach about 22% with a connected mobile, but only 9% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.

Email reaches about 38%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.

→Nearby

CountyKalkaska MIHomeownersMIAbsentee owners 49633Fife Lake49646Kalkaska49680South Boardman

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