49684Traverse City, MI
Prospecting data for 49684: Traverse City, MI
Zip 49684 in Traverse City, Michigan has about 5,820 homeowners. About 1,520 have a connected mobile phone and 510 of those are clear of the National Do Not Call Registry.
Absentee owners 49684
Data as of 2026-09
- Absentee owners1,400
- Mailable address35%490
- Connected mobile9%120
- Email on file6%under 100
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 40,700 |
|---|---|
| Housing units | 18,600 |
| Owner occupied | 73% of occupied homes |
| Renter occupied | 27% of occupied homes |
| Median household income | $61,000 |
| Median age | 42.3 |
| Built before 1970 | 24% of homes |
| Built 2000 or later | 25% of homes |
| Median mortgage payment | $1,360 a month |
| Time zone | EST |
| Area code | 231 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 35% of 49684 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Traverse City campaign.
Calling and texting reach about 26% with a connected mobile, but only 9% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 41%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
CountyGrand Traverse MIHomeownersMIAbsentee owners 49685Traverse City49686Traverse City49696Traverse City49637Grawn49643Interlochen49649Kingsley49690Williamsburg
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