49878Rapid River, MI
Prospecting data for 49878: Rapid River, MI
Zip 49878 in Rapid River, Michigan has about 1,400 homeowners. About 160 have a connected mobile phone and under 100 of those are clear of the National Do Not Call Registry.
Absentee owners 49878
Data as of 2026-09
- Absentee owners1,020
- Mailable address100%1,010
- Connected mobile5%under 100
- Email on file5%under 100
- Mobile and DNC clear2%under 100
Rounded floors, not promises.
| Population | 3,340 |
|---|---|
| Housing units | 2,960 |
| Owner occupied | 88% of occupied homes |
| Renter occupied | 12% of occupied homes |
| Median household income | $53,000 |
| Median age | 53.5 |
| Built before 1970 | 47% of homes |
| Built 2000 or later | 14% of homes |
| Median mortgage payment | $1,120 a month |
| Time zone | EST |
| Area code | 906 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 100% of 49878 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Rapid River campaign.
Calling and texting reach about 12% with a connected mobile, but only 4% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 31%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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