53204Milwaukee, WI
Prospecting data for 53204: Milwaukee, WI
Zip 53204 in Milwaukee, Wisconsin has about 2,630 homeowners. About 580 have a connected mobile phone and 370 of those are clear of the National Do Not Call Registry.
Absentee owners 53204
Data as of 2026-09
- Absentee owners2,300
- Mailable address100%2,290
- Connected mobile4%under 100
- Email on file4%under 100
- Mobile and DNC clear2%under 100
Rounded floors, not promises.
| Population | 38,700 |
|---|---|
| Housing units | 15,200 |
| Owner occupied | 26% of occupied homes |
| Renter occupied | 74% of occupied homes |
| Median household income | $31,000 |
| Median age | 28.9 |
| Built before 1970 | 88% of homes |
| Built 2000 or later | 6% of homes |
| Median mortgage payment | $1,020 a month |
| Time zone | CST |
| Area code | 414 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 100% of 53204 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Milwaukee campaign.
Calling and texting reach about 22% with a connected mobile, but only 14% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 33%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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