53404Racine, WI
Prospecting data for 53404: Racine, WI
Zip 53404 in Racine, Wisconsin has about 2,780 homeowners. About 760 have a connected mobile phone and 370 of those are clear of the National Do Not Call Registry.
Absentee owners 53404
Data as of 2026-09
- Absentee owners580
- Mailable address99%580
- Connected mobile6%under 100
- Email on file8%under 100
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 15,000 |
|---|---|
| Housing units | 6,090 |
| Owner occupied | 41% of occupied homes |
| Renter occupied | 59% of occupied homes |
| Median household income | $37,000 |
| Median age | 30.5 |
| Built before 1970 | 76% of homes |
| Built 2000 or later | 2% of homes |
| Median mortgage payment | $1,160 a month |
| Time zone | CST |
| Area code | 262 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 53404 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Racine campaign.
Calling and texting reach about 27% with a connected mobile, but only 13% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 47%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
MetroRacine, WI CountyRacine WIHomeownersWIAbsentee owners 53402Racine53403Racine53405Racine53406Racine53105Burlington53108Caledonia53126Franksville53139Kansasville53177Sturtevant53182Union Grove53185Waterford
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