76704Waco, TX
Prospecting data for 76704: Waco, TX
Zip 76704 in Waco, Texas has about 1,140 homeowners. About 300 have a connected mobile phone and 200 of those are clear of the National Do Not Call Registry.
Absentee owners 76704
Data as of 2026-09
- Absentee owners620
- Mailable address100%620
- Connected mobile7%under 100
- Email on file11%under 100
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 7,960 |
|---|---|
| Housing units | 3,670 |
| Owner occupied | 36% of occupied homes |
| Renter occupied | 64% of occupied homes |
| Median household income | $21,000 |
| Median age | 29.8 |
| Built before 1970 | 55% of homes |
| Built 2000 or later | 19% of homes |
| Median mortgage payment | $970 a month |
| Time zone | CST |
| Area code | 254 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 100% of 76704 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Waco campaign.
Calling and texting reach about 26% with a connected mobile, but only 18% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 43%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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