77861Iola, TX
Prospecting data for 77861: Iola, TX
Zip 77861 in Iola, Texas has about 1,030 homeowners. About 240 have a connected mobile phone and under 100 of those are clear of the National Do Not Call Registry.
Absentee owners 77861
Data as of 2026-09
- Absentee owners440
- Mailable address100%440
- Connected mobile8%under 100
- Email on file8%under 100
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 2,200 |
|---|---|
| Housing units | 1,110 |
| Owner occupied | 86% of occupied homes |
| Renter occupied | 14% of occupied homes |
| Median household income | $63,000 |
| Median age | 48.8 |
| Built before 1970 | 20% of homes |
| Built 2000 or later | 37% of homes |
| Median mortgage payment | $1,760 a month |
| Time zone | CST |
| Area code | 936 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 100% of 77861 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Iola campaign.
Calling and texting reach about 23% with a connected mobile, but only 8% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 35%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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