78216San Antonio, TX
Prospecting data for 78216: San Antonio, TX
Zip 78216 in San Antonio, Texas has about 6,230 homeowners. About 2,220 have a connected mobile phone and 870 of those are clear of the National Do Not Call Registry.
Absentee owners 78216
Data as of 2026-09
- Absentee owners1,100
- Mailable address97%1,060
- Connected mobile11%120
- Email on file15%160
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 43,600 |
|---|---|
| Housing units | 19,900 |
| Owner occupied | 37% of occupied homes |
| Renter occupied | 63% of occupied homes |
| Median household income | $50,000 |
| Median age | 33.6 |
| Built before 1970 | 30% of homes |
| Built 2000 or later | 11% of homes |
| Median mortgage payment | $1,560 a month |
| Time zone | CST |
| Area code | 210 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 96% of 78216 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any San Antonio campaign.
Calling and texting reach about 36% with a connected mobile, but only 14% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 49%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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