78602Bastrop, TX
Prospecting data for 78602: Bastrop, TX
Zip 78602 in Bastrop, Texas has about 11,600 homeowners. About 2,480 have a connected mobile phone and 1,000 of those are clear of the National Do Not Call Registry.
Absentee owners 78602
Data as of 2026-09
- Absentee owners3,030
- Mailable address100%3,010
- Connected mobile6%180
- Email on file7%200
- Mobile and DNC clear2%under 100
Rounded floors, not promises.
| Population | 29,800 |
|---|---|
| Housing units | 10,800 |
| Owner occupied | 78% of occupied homes |
| Renter occupied | 22% of occupied homes |
| Median household income | $64,000 |
| Median age | 40.1 |
| Built before 1970 | 13% of homes |
| Built 2000 or later | 44% of homes |
| Median mortgage payment | $1,470 a month |
| Time zone | CST |
| Area code | 512 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 78602 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Bastrop campaign.
Calling and texting reach about 21% with a connected mobile, but only 9% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 30%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
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