78657Horseshoe Bay, TX
Prospecting data for 78657: Horseshoe Bay, TX
Zip 78657 in Horseshoe Bay, Texas has about 2,770 homeowners. About 570 have a connected mobile phone and 190 of those are clear of the National Do Not Call Registry.
Absentee owners 78657
Data as of 2026-09
- Absentee owners1,910
- Mailable address100%1,900
- Connected mobile9%160
- Email on file6%120
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 6,280 |
|---|---|
| Housing units | 5,090 |
| Owner occupied | 84% of occupied homes |
| Renter occupied | 16% of occupied homes |
| Median household income | $71,000 |
| Median age | 59.2 |
| Built before 1970 | 6% of homes |
| Built 2000 or later | 28% of homes |
| Median mortgage payment | $1,700 a month |
| Time zone | CST |
| Area code | 830 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 78657 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Horseshoe Bay campaign.
Calling and texting reach about 21% with a connected mobile, but only 7% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 31%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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