78840Del Rio, TX
Prospecting data for 78840: Del Rio, TX
Zip 78840 in Del Rio, Texas has about 11,700 homeowners. About 3,060 have a connected mobile phone and 1,980 of those are clear of the National Do Not Call Registry.
Absentee owners 78840
Data as of 2026-09
- Absentee owners4,500
- Mailable address100%4,490
- Connected mobile7%320
- Email on file8%340
- Mobile and DNC clear4%190
Rounded floors, not promises.
| Population | 47,900 |
|---|---|
| Housing units | 18,700 |
| Owner occupied | 63% of occupied homes |
| Renter occupied | 37% of occupied homes |
| Median household income | $46,000 |
| Median age | 32.2 |
| Built before 1970 | 28% of homes |
| Built 2000 or later | 24% of homes |
| Median mortgage payment | $1,280 a month |
| Time zone | CST |
| Area code | 830 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 78840 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Del Rio campaign.
Calling and texting reach about 26% with a connected mobile, but only 17% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 36%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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