79118Amarillo, TX
Prospecting data for 79118: Amarillo, TX
Zip 79118 in Amarillo, Texas has about 8,440 homeowners. About 2,340 have a connected mobile phone and 1,040 of those are clear of the National Do Not Call Registry.
Absentee owners 79118
Data as of 2026-09
- Absentee owners1,630
- Mailable address100%1,620
- Connected mobile8%120
- Email on file11%180
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 23,400 |
|---|---|
| Housing units | 8,820 |
| Owner occupied | 80% of occupied homes |
| Renter occupied | 20% of occupied homes |
| Median household income | $75,000 |
| Median age | 35.9 |
| Built before 1970 | 8% of homes |
| Built 2000 or later | 55% of homes |
| Median mortgage payment | $1,460 a month |
| Time zone | CST |
| Area code | 806 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 79118 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Amarillo campaign.
Calling and texting reach about 28% with a connected mobile, but only 12% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 38%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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